Benchmarking legal practice_Market positioning

Informing design for market relevance and advantage

With recognition of London as a progressive environment for legal workspace, ZZA were commissioned to research innovative exemplars, to inform the new Sydney office of Freehills (now Herbert Smith Freehills). Our report provided systematic descriptions and analyses of leading law firm environments, distilling principles of base build, space allocation and management, functional content, support services, and cultural expression. We worked with Sydney-based architects, who later testified their ongoing use of ZZA’s report, which they value as holding up over time.