Strategic Briefing

ZZA helps occupiers and developers to maximise project success through robust and creative strategic briefing. Our strategic services enable goals to be stretched and new opportunities to be realised.

Our strategic work is informed by consultative research, resulting in project visions that respond to the aspirations and concerns of future users, and reflect project opportunities and risks.

As well as listening, we promote the benefits that new approaches can offer, helping people envision practices and solutions beyond their existing experience. We support this process by relevant examples from our extensive project knowledge, and set it within the frame of ZZA's embedded commitment to sustainable living and resource use.

ZZA's assignments reflect our expertise across the range from spatial scales, from test bed studies of detailed space use that ground strategic principles, to the larger campus / urban / metro scale as well as the virtual realm.

Optimising project visions