Orange 'inside'

Following Orange’s exceptional brand success, the company appointed ZZA to review its interior brand expression across its UK workplace portfolio, targeting both Orange culture and effective workplace design.

Focusing on user experience, ZZA audited the stock of buildings as 3-dimensional operational interiors, directing attention to the requirements of both the portfolio’s trailing edge as well as the most accomplished examples. We then worked with Orange’s interior designers and brand consultants to produce a framework for visual treatment of ‘Orange Inside’, focusing on its function as workspace as opposed to branding as elevated graphics