BT pioneered new workstyle concepts in the UK, centred on technology and effective spaces for collaboration. ZZA were commissioned to evaluate BTís workplace design and provide design guidance for future projects.
ZZA researched BT buildings and produced a design guide focusing on aims and principles for design teams to address, rather than blueprints to follow. BT then commissioned us to support design translation on a UK-wide procurement programme. Our input focused on achieving spatial quality, responding to diversifying workstyles and occupancy profiles, harnessing standardisation where appropriate to facilitate economies of scale and reduced churn, creating a positive look and feel and projecting BTís evolving identity and brands.